News and online articles often paint a grim picture of Millennials. They’re lazy, they’re entitled, they’re obsessed with their iPhones, they say. However, nothing could be farther from the truth. Well, everything but that last bit about their iPhones, maybe.
At 80 million strong, Millennials are the largest generation in American history. They make up about a third of the U.S. adult population, and they hold substantial purchasing power, spending an estimated $600 billion each year. And with many entering their peak home-buying years — 25 to 45 as defined by Goldman Sachs — Millennials are influencing furniture trends as well.