Before developing a new product, the BDI design team spends countless hours considering the fundamental needs of consumers today. We research what's currently available in the market, where BDI can offer an innovative, forward-thinking approach, and we ask a lot of questions about function and form.
This was the case with the lift-top motion designs of the Cloud 9 and Reveal coffee tables. With these collections, BDI envisioned improved functionality over the "standard" coffee table: something that can help you get work done comfortably while also being there for you when you're ready to relax.
We saw this as especially essential with today's changing work landscape, with more than 45% of the U.S. workforce continuing to work from home. For those without a dedicated home office, their workspace often doubles as a living space when they're ready to clock out for the day. For this reason, developing a functional and adaptable coffee table design that could offer a second workspace with convenient storage was a design priority.