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DANA SCIANDRA JOINS BDI AS DIGITAL MARKETING DIRECTOR
Digital Expert Brings More Than 14 Years’ Digital Experience in Online Marketing
CHANTILLY, VA – July 5, 2016 – Digital marketing expert Dana Sciandra has joined BDI furniture as Digital Marketing Director. He will be responsible for all online and digital strategy including social media management, brand strategy, content creation, new media, website development, SEO and user engagement/acquisition over all of BDI's digital assets. Sciandra brings more than 14 years of experience in industries including creative products, services and publishing to BDI.
Under [Dana's] direction and leadership, we anticipate providing an exceptional online experience
Bill Becker, BDI Design Director and CEO
“Dana is a digital marketing professional whose background in the creative products and services industry makes him a perfect fit with BDI,” said Bill Becker, BDI’s Design Director and CEO. “Under his direction and leadership, we anticipate providing an exceptional online experience for consumers that will keep them interested in and engaged with our innovative home and office furnishings.”
Previously, Sciandra served as Director of Marketing for an online resource and social community for dream analysis, where he was responsible for marketing and digital strategy, user acquisition, social media management, promotions, corporate communications, and public relations. Prior positions include Director of Business Development and Social Media for a creative interactive design, branding and media agency. He has also held Director-level positions for an online creative content library and a National print and online magazine for graphic design and creative industry professionals.
Sciandra has a Bachelor of Arts degree from Florida State University and has hosted his own successful blog and podcast for the past 12 years.
BDI is a premier designer and manufacturer of high-performance furniture and an industry leader in media furniture, office and modular shelving systems. Guided by the philosophy that everything has its place, BDI furniture combines great design with innovative functionality to seamlessly integrate technology into the home and office environments. BDI products are available through leading furniture and electronic retailers throughout the United States, Canada, the UK and elsewhere.