Proceeds from mobile media table in new pink hue to benefit research at City of Hope

CHANTILLY, VA — April 2017 — BDI, a premiere furniture designer and manufacturer, is tickled pink with the introduction of its latest hue for the popular Bink mobile media table. Currently offered in seven colors, Bink will now be available in a fresh pink, with proceeds from its sales benefitting breast cancer research at City of Hope, a world leader in research and the treatment of cancer, diabetes and other serious diseases.

Lorri Kelley, president of BDI, is active on the board with City of Hope, and has seen first hand the impact the organization has on cancer patients and families.

“More than 250,000 people will be diagnosed with breast cancer this year alone, and it will provide an enormous challenge for them and their families,” said Kelley. “It is our hope that the proceeds from sales of our Pink Bink can support the outstanding research, clinical programs and overall level of care City of Hope provides for cancer patients and their families each day. We are thrilled to have the opportunity to support such an amazing organization with what we believe is the perfect product in the BDI line.”

Designed by Matthew Weatherly, the best-selling Bink is widely popular as a mobile media table, perfect for everything from using with a laptop, to lounging by the pool with a cold drink. Constructed with steel and aluminum, it is a durable side table that can be used inside or out. Weighing only 23 lbs., Bink is lightweight and is designed to easily slide on floor surfaces and under sofas or chairs.

The Pink Bink will boast a custom designed BDI breast cancer awareness ribbon on its base, allowing retailers and consumers alike to show their support for this cause. BDI will produce a limited edition quantity for sale during the promotion time period, with each including a personally signed signature by Weatherly.

Retailers will have an opportunity to see Pink Bink first hand and place orders for it at the spring High Point Furniture Market, April 22-26, at the BDI showroom, located in the IHFC, D536.

The tentative shipping date for Pink Bink will be late third quarter, in time for in-store sales during the October Breast Cancer Awareness Month and through the remainder of the year. More details will be available on the retailer program for Pink Bink following High Point Market.

Click Here To Be Alerted When Pink Bink Is Available For Purchase

Proceeds from Pink Bink sales will support City of Hope research, and benefit cancer patients.

Lorri Kelly, President of BDI

Designed by Matthew Weatherly, the best-selling Bink is widely popular as a mobile media table, perfect for everything from using with a laptop, to lounging by the pool with a cold drink. Constructed with steel and aluminum, it is a durable side table that can be used inside or out. Weighing only 23 lbs., Bink is lightweight and is designed to easily slide on floor surfaces and under sofas or chairs.

The Pink Bink will boast a custom designed BDI breast cancer awareness ribbon on its base, allowing retailers and consumers alike to show their support for this cause. BDI will produce a limited edition quantity for sale during the promotion time period, with each including a personally signed signature by Weatherly.

Retailers will have an opportunity to see Pink Bink first hand and place orders for it at the spring High Point Furniture Market, April 22-26, at the BDI showroom, located in the IHFC, D536.

The tentative shipping date for Pink Bink will be late third quarter, in time for in-store sales during the October Breast Cancer Awareness Month and through the remainder of the year. More details will be available on the retailer program for Pink Bink following High Point Market.

“Sign


About BDI:

BDI is a premier designer and manufacturer of high-performance furniture and an industry leader in media furniture, office and modular shelving systems. Guided by the philosophy that everything has its place, BDI furniture combines great design with innovative functionality to seamlessly integrate technology into the home and office environments. BDI products are available through leading furniture and electronic retailers throughout the United States, Canada, the UK and elsewhere.

About City of Hope

City of Hope is an independent research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as one of only 45 comprehensive cancer centers, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the nation. City of Hope is located in Duarte, California, just northeast of Los Angeles, with community clinics throughout Southern California. It is ranked as one of "America's Best Hospitals" for cancer by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation, diabetes and numerous breakthrough cancer drugs, based on technology developed at the institution.

For more information about City of Hope, follow them on FacebookTwitterYoutube or Instagram.

Media Contact:

Jennifer Green
jgreen@mbapr.com
214.521.8596 (p)