Perception
Discover how color influences what customers notice, how they interpret what they see, and what captures their attention.
How Color Shapes the Customer Experience
Join TRICA and BDI for a social evening featuring color strategist Marie-Chantal Milette, exploring how strategic color choices shape the customer buying experience, influence purchasing decisions, and drive sales—along with networking and exclusive showroom tours.
Date
Friday, October 16
Time
4:00–7:00 PM
Location
220 Elm, 4th Floor
Why Color Matters
More than a finishing touch.
Color shapes what customers notice, how they feel, and the choices they make.
During this engaging presentation, Marie-Chantal will explore the psychology and strategy behind color—and how thoughtful color choices can shape the customer buying experience, build confidence, influence purchasing decisions, and drive sales.
Purchasing
Explore how thoughtful color choices can build confidence, communicate value, support purchasing decisions, and help drive sales.
Experience
Learn how a considered color strategy can create a more memorable and compelling connection to a product, space, or brand.
Meet the Speaker
Marie-Chantal Milette
Color Strategist, Speaker, and Founder of Kryptonie
Marie-Chantal Milette is an internationally renowned color expert, speaker, and founder of Kryptonie, an agency specializing in color strategy for more than 13 years. She helps companies turn color into a competitive advantage by strengthening their identity, brand experience, and ability to attract attention.
Evening Schedule
An evening designed to inspire.
Friday, October 16 | 4:00–7:00 PM
Welcome Reception
A brief welcome before the presentation.
The Business of Color
Marie-Chantal Milette explores how color shapes perception, purchasing decisions, sales, and the customer buying experience.
Networking and Showroom Tours
Continue the conversation while exploring the TRICA and BDI showrooms.
Save Your Spot
See color as a business advantage.
Join TRICA and BDI for fresh perspectives on how color can influence the customer experience, purchasing decisions, and sales.
Plus: Join BDI at 6:00 PM for a special showroom grand opening toast.
Friday, October 16 | 4:00–7:00 PM
220 Elm, 4th Floor
Registration information will be shared with BDI and TRICA for event planning and administration.
