BDI in the News
RETAILER NOW | TIME TO GET TO WORK | FEBRUARY 2017
The home office space is a dynamically changing category for retailers, and BDI's President Lorri Kelley offers her insights on this movement.
"We’re in a new reality,” Kelley says, “and I believe if we can help retailers figure out how to display home office in a way that speaks to consumers, they will be very, very happy with the results."
DAILY TIMES LEADER | FROM THE RED CARPET TO THE FINAL FOUR, BDI OFFERS TIPS FOR THE PERFECT VIEWING PARTY | FEBRUARY 2, 2017
With the Oscars and March Madness on everyone's minds at this time of year, it's a great opportunity to create the ultimate TV viewing experience.
"It's all about giving guests the best view, seating them comfortably, and allowing them to feel like they are part of the experience with the right sound and set up," said Dave Adams, Marketing Director of BDI.
FURNITURE TODAY | TECHNOLOGY, SPACE CONTINUE TO DRIVE HOME ENTERTAINMENT CATEGORY | DECEMBER 20, 2016
Furniture Today spoke with BDI President Lorri Kelley about some of the trends that are influencing product design in the home entertainment category.
“BDI is focusing on providing a furniture foundation to get the most out of technology for the home. It is right there at the intersection of beauty and function, including the integration of technology where we have truly succeeded,” Kelley said. “We try very hard to design furniture from the beginning that functions better.”
FURNITURE TODAY | EXECUTIVES SHARE THEIR MANY PATHS TO LEADERSHIP | DECEMBER 14, 2016
BDI’s President Lorri Kelley was a panelist for the annual Furniture Today Leadership Conference, focusing on her personal journey to her many leadership roles.
"The most helpful tips I was given were to work hard because nothing comes easy, to be prepared because spectacular results always follow unspectacular hours of preparation, and to never stop learning,” Kelley said.
SPLASH MAGAZINE | GREAT GIFTS FOR THIS HOLIDAY SEASON 2016 | DECEMBER 11, 2016
BDI's Bink Mobile Media Table was featured and reviewed for the Holiday Gift Guide issue for this national online lifestyle magazine.
“I found BINK from BDI and they were just perfect, and were in fun bold colors. I use them every day and just love them! It is true when they say they are the perfect furniture companion anywhere you work or relax. Whether on the computer at the sofa, lounging poolside or simply snacking in front of the TV, this convenient mobile media table goes anywhere you want.”
FURNITURE TODAY | CDG ANNOUNCES WINNER OF EDWARD HAIMSOHN DESIGN AWARD | DECEMBER 6, 2016
BDI’s Venue Media Cabinet by Louis A. Lara was named first runner up in the annual Edward Haimsohn Design Awards, sponsored by the Contemporary Design Group.
“A panel of judges, consisting of CDG retailer members, evaluated nominees on originality, creativity, consumer appeal, use of materials, functionality, and manufacturing execution.”
BED TIMES | WITHIT BREAKFAST RAISES FUNDS FOR EDUCATION PROGRAMS | DECEMBER 2016
WithIt, the North Carolina-based women’s networking group for the home furnishings industry, raised money in October to support 2017 educational programming.
"The (research) they are doing to eradicate the types of cancers that target women is critically important and being able to offer support for this initiative on behalf of everyone at WithIt was just terrific,” said Lorri Kelley, president of furniture maker BDI and the vice president of education for WithIt.
HOME FURNISHINGS BUSINESS | 2016 PINNACLE AWARD WINNERS REPRESENT THE BEST OF THE BEST | NOVEMBER 2016
Both the Sequel Lift Desk and the Venue Console were touted as two of the winning designs for the annual American Society of Furniture Designers Pinnacle Awards.
"Of all of the 'sit and stand' desks, this one is the most ergonomic and functional. The ability to precisely set the height and to even have a memory option for the height is remarkable." (Sequel Lift) "BDI is on point with this refreshing design. It doesn’t look like anything else in the marketplace." (Venue Console)
MIDDLE MARKET THOUGHT LEADER | PODCAST WITH LORRI KELLEY | NOVEMBER 15, 2016
BDI's President Lorri Kelley discusses the changes in the furniture industry over the last 25 years, how the industry has evolved, and how BDI is primed to deliver innovative solutions for today's home entertainment and office needs.
“Fortunately for BDI, we are true specialists and experts in function and design of media and office products, and our customers just love buying from us.”
SOUND & VISION | GIMME SHELTER | OCTOBER 2016
This magazine featured the Corridor 8175 Corner Cabinet in its October issue, in a story focusing on great solutions in home theater furniture.
“BDI’s Corridor 8175 has you covered. It’s designed to fit perfectly in a corner, supports TVs with screen up to 55” diagonal, and has room for up to four components and a soundbar.”
HOME FURNISHINGS BUSINESS | DRUMROLL PLEASE...PINNACLE WINNERS ANNOUNCED | OCTOBER 24, 2016
BDI was awarded the coveted Pinnacle Award for two of its designs: the Sequel Lift Desk by Matthew Weatherly in the Home Office category, and the Venue Console by Louis A. Lara in the Home Entertainment category.
"The prestigious awards, sponsored by the American Society of Furniture Designers, were based on criteria that included Form and Function, Innovation, Retailer & Manufacturing Benefit, and Consumer Benefit."
HOME BUSINESS MAGAZINE | BURN CALORIES AT WORK AND INCREASE PRODUCTIVITY WITH AN
ERGONOMIC SEQUEL LIFT DESK | OCTOBER 2016
This magazine, geared toward home-based workers, featured a full-page review of the Sequel Lift Desk, highlighting its benefits for healthier workday habits.
"What really sets the Sequel Lift Desk apart from other standing desk solutions on the market is the company's trademark focus on attractive design, meticulous attention to detail, and versatile functionality."
PITTSBURGH POST-GAZETTE | PERLORA LOFT HAS FURNISHINGS FOR THE MODERN MILLENNIAL | OCTOBER 24, 2016
Our Pittsburgh-based retailer was featured in their local paper, with highlights about leading collections, including BDI.
"The display in the front room is built around the fireplace. In there you will find the double-louvered door Corridor Bar by BDI and Moe’s wall unit behind the Brady Collection sofa."
MAN OF MANY | THIS DESK WILL CHANGE YOUR LIFE - BDI SEQUEL LIFT DESK | OCTOBER 20, 2016
Reviewer Jacob Osborn takes an in-depth look at the features and benefits of BDI's Sequel Lift Desk, giving it a glowing review.
"I’ve been using the BDI Sequel Lift Desk for the past few days and it’s everything I’m saying it is. I kid you not: this superb automated desk will literally change your life."
FURNITURE TODAY | BDI DOUBLES HP SHOWROOM SPACE | OCTOBER 3, 2016
BDI takes on the High Point Home Furnishings Market in a big way, with the opening of its new showroom, with the double the space.
“The showroom space will boast product showcases in a way that really displays their features and superior quality,” said Lorri Kelley, president of BDI.
ATOMIC RANCH | COOL STUFF: AUTUMNAL HUES | FALL 2016
Atomic Ranch featured the Corridor Bar in their Fall issue as part of a series of earthy-inspired essentials for your dining room for fall entertaining.
“Conceal your cocktail essentials in this sleek and stylish bar.”
BLESS THIS STUFF | STUFF WE DROOL ABOUT | SEPTEMBER 14, 2016
Bless This Stuff featured the Corridor Bar in their ‘Stuff we Drool About’ section.
“The Corridor Bar from BDI is a highly contemporary and functional home bar, the perfect combination of style and function.”
THE TECH REVIEWER | A BDI SEQUEL LIFT DESK 6052 REVIEW – A HIGH-END SIT/STAND DESK FOR AN AFFORDABLE PRICE | SEPTEMBER 16, 2016
Tech whiz Colt Agar reviewed the Sequel Lift Desk and put it to the test.
“The Sequel Lift is an attractive desk and the combination of the micro-etched black glass top, and the natural walnut finish is pleasing to the eye. BDI’s Sequel Lift sit/stand desk lived up to my expectations offering a more secure, elegant and refined sit/stand desk when compared to a cheaper competitor.”
HOME FURNISHINGS BUSINESS | DAVID STEWART NAMED TO KEY SALES POST AT BDI | SEPTEMBER 9, 2016
BDI welcomes David Stewart to the team as the company’s new VP of Sales
“His demonstrated ability to lead top-line initiatives, build relationships with our important retail partners and spearhead growth will be key in his successful leadership of the company’s sales efforts.”
YOUTUBE | MY ULTIMATE 4K TV MEDIA SETUP | AUGUST 26, 2016
Techy reviewer Danny Winget features the Ola media cabinet as part of his ultimate home entertainment / media setup video.
“There are so many great features about (the Ola) that make it a must-have for me and for the center of my new office. It is the best looking and most stunning media cabinet that I have ever seen.”
CNET | BDI TAKES AUDIO FURNITURE TO THE NEXT LEVEL | AUGUST 21, 2016
C|net’s “Audiophiliac Man”, Steve Guttenberg, gives a glowing review of BDI’s Corridor media collection.
“So yes, color me impressed with BDI's Corridor line, design and build quality are first rate, the functionality and adaptability are excellent.”
HOME FURNISHINGS BUSINESS | CITY OF HOPE WELCOMES INDUSTRY LEADERS FOR EXCLUSIVE TOUR | AUGUST 15, 2016
BDI President Lorri Kelley, among a dozen industry leaders, participated in an exclusive tour of the City of Hope’s medical campus near Los Angeles to learn about its lifesaving research in cancer, diabetes and AIDS.
“Seeing the medical campus and hearing from the faculty solidified why City of Hope is the furniture industry’s charity of choice, and confirmed my commitment to continuing to support this incredible institution,” said Kelley.
LONG WAIT FOR ISABELLA | MULTI-FUNCTIONAL WRITING DESKS THAT GET THE JOB DONE | AUGUST 11, 2016
The Sequel Executive Desk gets a promotion as an ideal desk for writing and work activities.
“Completed with a wood veneer finish, BDI’s desk is magisterial in its design and will make you feel like you are in complete control of your work and company.”
THE BUSINESS OF FURNITURE | PRITHVI KUMAR JOINS BDI AS PRODUCT DEVELOPMENT MANAGER | AUGUST 10, 2016
BDI welcome Prithvi Kumar as its Product Development Manager, bringing more than 10 year experience to the position.
“Prithvi is a production management and quality assurance professional with a real passion for problem solving, process improvements and product design,” said Bill Becker, BDI’s Design Director and CEO.
FURNITURE TODAY | ASFD ANNOUNCES FINALISTS FOR PINNACLE AWARD | AUGUST 3, 2016
BDI is nominated for two Pinnacle Awards: the Sequel Lift Desk in the Home Office category, and the Venue Media Cabinet in the Home Entertainment category.
“In all, there are 59 finalists in 15 categories. The winners will be revealed during an awards banquet ceremony held Monday, Oct. 24, during the fall High Point Market.”
HOME FURNISHINGS BUSINESS | BDI INTRODUCES ONLINE DESIGN TOOL FOR THE SEMBLANCE MODULAR SYSTEM | JULY 26, 2016
BDI launches its new Semblance Configurator tool designed to help retailers, designers and consumers create pre-configured Semblance models or completely customized systems.
“The beauty of Semblance lies in its endless versatility and our new configurator tool allows consumers to explore the virtually endless possibilities while creating a system that is tailored to their needs,” said Bill Becker, BDI’s Design Director and CEO.
FURNITURE WORLD | DANA SCIANDRA JOINS BDI AS DIGITAL MARKETING MANAGER | JULY 7, 2016
BDI welcomes Dana Sciandra as the team’s new Digital Marketing Manager, overseeing all online and digital strategy.
“Under his direction and leadership, we anticipate providing an exceptional online experience for consumers that will keep them interested in and engaged with our innovative home and office furnishings,” said Bill Becker, Design Director.
FURNITURE TODAY | A GOOD WORKING FIT | JUNE 20, 2016
BDI’s Sequel Lift is part of a growing trend in ergonomic – and smart -- office design. Here, Furniture Today looks at this expanding focus in home office.
“Since new technologies have very much influenced the modern office space, desks that can accommodate those technologies are more critical than ever,” said Steve Feldman, Director of Sales for BDI.
FURNITURE TODAY | KELLEY TAKES HELM AT BDI | JUNE 6, 2016
BDI is excited to welcome Lorri Kelley to the BDI team as our new President. She brings more than 30 years’ experience to the position, with a broad background that spans sales, marketing, retail and manufacturing.
“In her most recent position, she has demonstrated impressive leadership qualities and a passion for excellence that has allowed her company to experience tremendous growth. This is the expertise BDI needs in order to move the company to the next level,” said Bill Becker, who remains on as Design Director.
PITTSBURGH POST-GAZETTE | WHITE IS THE COLOR OF SUMMER FURNISHINGS | JUNE 6, 2016
Nothing says summer like the color white, and home furnishings, such as BDI’s new Venue by Louis Lara, can boast that summer hue as well.
“BDI’s new white Venue media cabinet with a curved front and arched metal legs won’t be available until September, but it will be worth the wait as it can be used as a breakfront as well.”
SPLASH MAGAZINE | FATHER’S DAY HOME & GARDEN GIFTS 2016 | JUNE, 2016
BDI makes a splash on Father’s Day with the Corridor Bar as a great gift for the discerning dad.
“The Corridor Bar is a unique standalone bar solution that caters to function, but also serves as a focal point for entertaining.”
GEAR PATROL | THE SEQUEL LIFT DESK BY BDI | MAY 20, 2016
BDI gets in gear with the hottest gadgets on the market, including the Sequel Lift Desk, included in this issue of Gear Patrol.
“The Lift Desk is a powered affair that raises and lowers to programmable heights at the touch of a button on its integrated digital interface. Better yet, the desk fits in seamlessly with other desk products by Sequel, so your command station will satisfy all needs.”
THE DRIVE | HOLY MOLY! | MAY 20, 2016
BDI’s Sequel Lift shifts into overdrive in this issue of The Evening Rush, which partners the desk with the new Corvette ZR1 in this hot trends round up article.
“If you spend the majority of your workday at a desk two things are going to happen, your posture is going to suck, and your back is hurt like no other. Correct the issue by purchasing the BDI Sequel standing desk.”
TREND HUNTER | THE SEQUEL LIFT DESK IS A SMART SOLUTION FOR THE MODERN WORKPLACE | MAY 18, 2016
BDI’s Sequel Lift Desk raises some eyebrows as an innovative solutions in today’s workspaces.
“The SEQUEL LIFT DESK raises the bar for standing adjustable desks in today’s office spaces.”
AMERICAN CITY & COUNTY | GOVERNMENT WORKERS ARE REQUESTING STANDING DESKS | MAY 16, 2016
BDI’s new Sequel Lift Desk gets a passing vote as a great option for government workers, looking for standing desk options.
“Standing desks offer employees better options for posture, support physical activity during the workday, and increase blood flow and circulation, which leads to more mental alertness and productivity,” adds Steve Feldman, Director of Sales for BDI.
THE PURSUITIST | CORRIDOR BAR FROM BDI | APRIL 29, 2016
If you are in pursuit of luxury home furnishings, look no further than the Corridor Bar, as featured on The Pursuitist.
“BDI specializes in sleek, modular furniture. Their Corridor Bar features a surprising amount of storage space, including a twelve bottle wine rack, a stemware rack, shelves on the doors which are ideal for storing spirits, and various other nooks and crannies for organizing tumblers and other glassware.
SOUND & VISION | NEW GEAR | APRIL 2016
BDI gets towering attention in Sound & Vision’s April issue, with the feature of the Corridor 8172 Audio Tower.
“The A/V furniture gurus at BDI have completely reinvented the traditional component rack, giving it a hardwood louvered door, hidden wheels, levelers (to compensate for uneven flooring), cable routing channels, and a removable back panel with ventilation.”
DESIGN NJ | STYLE SENSE: POWER OFFICE | APRIL 2016
BDI’s Sequel Wall Mount Desk is featured in a round-up story on chic, multi-tasking office desks for the home.
“The Sequel Wall Desk can be placed at any height on a wall with a simple mounting bracket. The desk, designed by Matthew Weatherly for BDI, won a 2015 Pinnacle Award in the Home Office Category from the ASFD.”
MAN OF MANY | MODERNIZE YOUR OFFICE WITH BDI’S FORMAT IN CHARCOAL | MARCH 2016
Man of Many takes a look at the features of the new Format Office collection in Charcoal and Satin White finish – a stunning combination.
“The Format is engineered for the workplace of 2016 with an elegant and modern design that will stand out. The collection includes a desk, a mobile file pedestal and a versatile mobile credenza with storage space for a printer, hanging files and other supplies so you are always fully stocked.”
ATOMIC RANCH | CURATE YOUR ATOMIC BAR CART WITH THESE 5 ESSENTIALS | FEBRUARY 2016
In February, mid-century modern media source Atomic Ranch takes a look at the essentials needed for a modern day bar cart, including the Corridor Bar by BDI.
“BDI’s elegant standalone Corridor Bar is a stylish piece of furniture and a functional center for entertaining. Finished in either Walnut or White Oak and equipped with louvered double doors, the bar provides easy access to all your drinks, glassware, and bar accessories.”
CHARLOTTE HOME & GARDEN | 5 CONVERSATION-STARTING COFFEE TABLES | FEBRUARY 2016
The Home & Garden magazine in Charlotte takes a look at coffee tables that do the talking. The Fin by BDI is featured in this article.
“The Fin was created by designer Cristian Wicha for BDI, who turned to his passion for surfing into insight. This dynamic piece brings new angles to your living room and is an easy talking point in any situation.”
THE LUXE LIST | HELPFUL LIFESTYLE HACKS: 9 GREAT PRODUCT FINDS | FEBRUARY 2016
This glam gift and getaways blog site has featured the BINK Mobile Media Table as one of its top product finds.
“Smart interior design is all about form and function and the convenient BINK mobile media table from BDI certainly fits the bill. Whether lounging, snacking or working on your device from the sofa, while poolside or anywhere else indoors or out, this portable table goes anywhere you want.”
MIAMI HERALD | WHITE EMERGES AS ONE COMPANY’S COLOR OF THE YEAR | JANUARY 2016
January took a look at the various color trends expected for 2016. In addition to the new Pantone colors of the year (Serenity and Rose Quartz), color experts at Benjamin Moore unveiled “Simply White” as its color of the year.
BDI’s Vertica with Satin White finish is an example of this color in use in home furnishings.
RETAILER NOW | BRINGING THE OFFICE HOME | JANUARY 2016
The January issue of Retailer Now looks at the growing trend of working from home, and how this is impacting designing for the home office category.
“You need a dedicated work space for your home office that inspires you to work and helps you focus,” says Dave Adams, marketing manager for BDI Furniture. “BDI’s home office furniture coordinates well with other collections,” Adams says. “You never lose site that the office home pieces are a well-made piece of furniture.”
SOUND & VISION | NEW GEAR | DECEMBER 2015
In the “New Gear” section of the December issue, Sound & Vision features BDI’s Vertica Home Theater Consoles. The article shares some of the specific features on each option while commending the aesthetics of the design.
“The Vertica line from A/V furniture specialist BDI offers a choice of three modern home theater consoles featuring elegant louvered doors (to promote airflow around stored components)…hidden wheels, and a removable back panel.”
FINE WINE CONCIERGE | 2015 HOLIDAY GIFT GUIDE | NOVEMBER 2015
In November on Fine Wine Concierge, the Holiday Gift Guide featured the best products for “easy entertaining.” The article deems the Corridor Bar a great accessory for any party, large or small.
“The beautiful louvered cabinet conceals a full bar, with room for all your wine and spirits glasses, bottles of said wine and spirits…serving pieces and more.”
MEN’S GEAR | CORRIDOR BAR | NOVEMBER 2015
In November, Men’s Gear promoted the detailed features of the Corridor Bar. It lists all of the storage options that make the standalone bar a necessity for entertaining.
“The Corridor Bar is a gorgeous, highly functional home bar that allows you to host parties like a pro. The only problem when you own one, is that your friends might never want to leave your house.”
MAN OF MANY | CORRIDOR TOWER BY BDI | NOVEMBER 2015
In November, Man of Many shared a feature on the Corridor Tower. BDI’s design was described as the perfect way to store audio equipment.
“It can hide in the corner of your living room, looking like a stylish wooden piece, before you flip open the door to reveal the musical beauty that is about to be unleashed on your guests.”
MAN OF MANY | CORRIDOR BAR BY BDI | NOVEMBER 2015
In November, Man of Many featured the BDI Corridor Bar. It praises the cocktail for both its clean design and unique features.
“The Corridor Bar is a great blend of use and aesthetics…Make sure to get one before your holiday party so your guests don’t leave disappointed, or worse, sober.”
SAN ANTONIO EXPRESS-NEWS | THANKS TO MORE URBAN DWELLINGS, FURNITURE IS SHRINKING | NOVEMBER 2015
In November on the San Antonio Express-News, Benjamin Olivo discusses changes in furniture design due to more urban living. The article features the Sequel Wall Desk, and explains why BDI furniture is great for compact spaces.
“Sometimes people think [the corner is] not the ideal place to put a TV, but it also serves as a space-saving solution,” BDI marketing manager Dave Adams said.
2MODERN | MODERN GIFT GUIDE | NOVEMBER 2015
In November, BDI’s Corridor Bar was promoted as a perfect holiday accessory in the 2Modern Gift Guide.
“Forget happy hour. Happy days are on tap when this handsome, versatile cabinet is on hand.”
MEADE | LIFESTYLE | NOVEMBER 2015
In the June issue of Meade Magazine, the lifestyle section includes a feature article on BDI’s Corridor Bar. Due to both style and function, Joshua Estrin describes the cocktail as a necessity for “the power entertainer.”
”The Bar is a comfortable size that easily fits into any living room or entertainment space…Everything you need for party mixology and creativity is available, right at your fingertips.”
PALM BEACH ILLUSTRATED | RETRO FITTINGS | OCTOBER 2015
In the October issue of Palm Beach Illustrated, Liza Grant Smith shared elements perfect for adding a mid-century modern touch. Smith featured BDI’s Corridor Bar as one of these stylish, retro elements.
“Get shaken and stirred by the Corridor bar cabinet from BDI that promises many happy hours behind its double louvered doors.”
HOME FURNISHINGS BUSINESS | NEW PRODUCTS IN HIGH POINT | OCTOBER 2015
In the October issue of Home Furnishings Business, the Ciao Console was featured as one of the best new occasional products at High Point Market.
INTERIOR DESIGN | CAN’T STOP, WON’T STOP | OCTOBER 2015
In the Fall Market issue, Interior Design shares a feature on office furniture. The article included BDI’s Centro Office as one of their “workstations that means business.”
HD LIVING | BDI BRINGS TOWER TO THE PEOPLE | SEPTEMBER 2015
In September, HD Living introduced the new Corridor Tower. Dennis Burger gives details about the audio tower’s features, and shares what sets this design apart from other AV cabinets.
“The 8172 Audio Tower is part of BDI’s Corridor collection, so you probably already know the aesthetic: gorgeous louvered doors, solid wood, micro-etched black glass top. The Audio Tower also features the sort of tweakability for which BDI is known.”
RESIDENTIAL SYSTEMS | RACK SHOW | AUGUST 2015
In the August issue, Residential Systems shares some of the best new AV equipment racks. The article features the Corridor Tower and promotes the piece’s long list of features.
“The Audio Tower offers space for a turntable, multiple electronic components, media storage, and can be partnered with other pieces in the Corridor collections to complete a sophisticated home theater environment.”
SOUND & VISION | LUXURY HOUSING | JUNE 2015
In the June issue of Sound & Vision, an article shares some unique ways to upgrade a home theater. “Luxury Housing” gives a detailed description of BDI’s Semblance modular system, promoting the detailed design and its numerous features.
”BDI offers many high-quality standalone home theater cabinets, but its Semblance modular system, offered in various configurations for storage, office, or theater use, offers an uncommon level of design flexibility.”
ELECTRONIC HOUSE | GREAT WAYS TO HIDE A SOUNDBAR OR SOUNDBASE | MAY 2015
In May on Electronic House, Grant Clauser discusses the best ways to conceal soundbars and soundbases. BDI’s Braden TV stand is featured as a great option due to its versatility, along with the other aspects discussed by Clauser.
“BDI’s Braden has a wide speaker shelf that can accommodate most any soundbar or sound base, so you’re not restricted by brand…Behind the IR-friendly glass doors you can hide your other TV components.”
FINE | SALUTE TO THE SEASON | MAY 2015
In the May issue of FINE magazine, Robin Satterwhite shares a way to kick off the spring season with suggestions for hosting an elegant garden party. The article declares BDI’s Corridor Bar a must-have for entertaining, and Satterwhite explains the beauty of this well-designed cocktail.
“Offering storage for all of your bar needs…the Corridor Bar is the perfect addition to your next party. And after those guests leave, the cabinet will seamlessly incorporate itself into your everyday décor.”