“Customer service represents the heart of a brand, in the hearts of its customers.”
You might not be familiar with this quote by people skills coach, Kate Nasser, but when it comes to running a successful business, these words are more important than ever. Why? According to a recent study, 60% of consumers say they would be unlikely to return to a company that has provided them bad service.
As most companies understand, customers are the core of their business, and without a business structure that attracts, services and retains customers, those companies, in fact, have no business.
So whether you’re a business owner, work for a company or just interact with people in your day-to-day life, customer service plays a critical role in your daily communications.